Computer screens are not as readable as paper. It is difficult on eye-sight and the position is fixed in relation to the eyes meaning that indirect changes to assist with viewing cannot be made easily, and often subconsciously, as you would typically do with hand-held media.
So, maybe mass article marketing is not such a sensible approach after all or perhaps it is foolish to treat it as such. If, it is indeed, such a valuable marketing tactic, how can there be such need for concern about layout and the manner in which individuals were used to read?
Absolutely not the case!
Articles do get read, browsed, skimmed, or some alternative term you might relate to the consumption of articles.
As with newspapers, there will be people who read them in their entirety, there will be those that scan only the headlines and a summary. There will be people striving to read thoroughly but get frustrated because they can easily continue to keep losing their place, losing the thread of the article and so on.
Written material produced for distribution online, and accordingly most likely viewing, on a computer monitor should be portioned into easily received sections of information. Bullet points almost.
Creating a well displayed article, prepared with the likely medium in mind, should alone be treated as an essential facet of mass article marketing advertising campaigns. Do not type away busily into a text file and then simply cut and paste the consequent content without thought to adequate spacing and styling for easy viewing.
Applicable points should be presented to the eye and page placement quick to always keep. Implementation of spacing and highlighting or bold text type are simple and effective means of achieving such effect.
I appreciate your reading this, and while many of my tips seem to be simple in nature, that fact does not detract from the inherent worth provided. I hope you can agree . I welcome feedback :)
My contact address is bound to be around here some-where!
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