First off, a Sales Funnel is a marketing system that you have in place, to help sort and sift your leads through.
It would be ingenious of you, to assign a "Funded Proposal" component to your Sales Funnel, this way you are able to create profit on the front end, while you develop your primary business and residual revenue on the back end.
The following is an representation of my Sales Funnel and the setup, that I have identified to be the most effective.
MARKETING:
By using a number of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You should provide this traffic truly worthwhile content that's specific to the niche you are catering to, in order to get them to enter your Sales Funnel. Turning them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your valuable content, your prospects will furnish you with their name, email address and most will possibly furnish you their phone number.
You can construct your own capture page or you can use one of the many marketing systems, that are accessible and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your valued content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to resume providing your leads with worthwhile content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to important and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a vital step in the process. You must follow up with your leads and start to build a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Once more it's essential you do this.
Don't solely rely on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say whats up and to offer help.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to view my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
During this whole duration, I never pitch my primary MLM business to my leads. Because I have offered them beneficial content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not buy the tools offered in the system, yes! Do some not become a member of my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will realize results and so will you!
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