Prepaid Legal leads can make the distinction between getting good results and total loss in your network marketing business. But, not all leads are created equal.
Whether you decide to buy leads or create your own, there are 3 main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Possible customers. These individuals are interested in one of your products or services. If happy, they may be thoughtfully introduced to your opportunity with reasonable success. But, they didn't start out with an interest in making income, and they're going to need a lot of education.
2. Opportunity seekers. These prospects are looking for a chance to make money. They may or may not be sincere, that's for you to determine. Also, they may or may not have specific interest in multi-level marketing or PPL. Your job will be to find the sincere ones, address their concerns and guide them into your opportunity.
3. Active network marketers. These leads are already in an business, and seeking leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've proven it with their cash by enrolling in a program.
The best prepaid legal leads are those in the latter group: current multi-level marketers.
Why?
Well, as discussed above, you know they have an interest in making money with multi-level marketing. You won't hear them say, "Is this one of those pyramid schemes?" and other such preposterous questions. They're through that; they know better.
They also understand the profession better than someone who's never been in multi-level marketing. So, once they join your team and get through training, they'll generate results much more quickly (and with less training) than a regular person.
Lastly, they possibly know other active network marketers: their sponsor, downline, and even cross-line people they bonded with at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.
They're in a business, though, and not likely looking to embark upon something else. It's your job to subtly, and carefully, pique their attention without setting off any trip wires.
The best way to do this is to start with an offer that benefits them in their existing opportunity... something unrelated to your program. Something generic, like promotional tools or training.
Earn their trust, and make clear your worth to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing sponsor, you are training them things that yield results. But make it apparent that the only people who get your true focus are the people contributing to your financial success.
At that time, enrolling in your group will be the next logical action.
In conclusion, you can target potential customers, you can target opportunity seekers, or you can go after active network marketers. Of the three, active multi-level marketers have the maximum potential to explode your team with the least effort. Focus your energies there, and your check will never be the same.
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