We web content writers lead quiet lives peering at a computer screen and tapping a keyboard. I even eat lunch at the keyboard, because it means that I can do some relaxing web surfing without feeling bad.
One day, a female I didn't know cried into my ear: "My boss says our website's a disaster. I don't know how to buy web traffic. We aren't getting any visitors at all and I'm going to be terminated."
Here is what I discovered on the site:
-A Flash intro to the website
Flash computer animation was well-known several years ago, but its popularity died when internet site owners became aware that most Flash is merely annoying. When someone comes to your site, they want information and facts, and they want it right away.
-Big images on each and every page
The images looked lovely, gorgeous homes, but only a couple of words of text. From a search engine point of view, there was absolutely nothing to index on the pages.
-Almost no text
Again, with very very little text, there was absolutely nothing for search engines to index, and therefore no chance that the site would get site visitors from the internet site search engines.
-No "real estate" related key phrases
The site was called (not the real name, this name is fictitious) "Thomas Fedeck Green & Smythe Incorporated". This name was on each and every page.
I'm sure that the name was well known to the real estate buyers inside the company's home city, however it meant absolutely nothing to most web surfers, and worse, there was nothing connecting "Thomas Fedeck Green and Smythe Incorporated" with the key phrases "real estate".
-My recommendation: get some text onto each and every page
"The site's fine," I assured the woman, whose sobs had settled down. "You merely need material for the web search engines to index. They don't know what your internet site is about."
"You have to tell them in words. Get some words onto the site, words about real estate, and you will get hits on your website right away."
If you are in a similar situation and need assistance, search: get traffic to site.
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